World’s Fair Launch

Mustang was unveiled with great fanfare at the 1964 World’s Fair, but here we see a sort of soft introduction for the far-flung public. The car is sold based on the quality of the Ford brand rather than its own merits. Other than a bit of rhyming and alliteration and the brand slogan, “Ford-built means better built,” there isn’t a tagline for the pony car just yet, although “it puts the tang in Mustang” does have an entertaining ring to it.